LESS BACK-AND-FORTH. BETTER BRIEFS.
Creative handoff made clear.
Turn scattered creative requirements into one useful brief. Define the message, get the dimensions right, and share a clear plan.
A small tool for
the details that matter.
Untitled creative brief
Prepared with Jenna’s Daily · Verify destination requirements before production.
A brief that earns its place in the workflow.
This builder brings the essentials together: the objective, audience, main message, call to action, and the files someone needs to deliver. It calculates aspect ratios from your dimensions and checks whether the handoff details are present.
Start with the intended destination, confirm its current specifications, then enter the actual width and height. Export a readable brief through your browser’s print dialog, or download structured JSON for your records. The checklist checks completeness; it cannot judge the accuracy or quality of your creative decisions.
A few useful answers
Does Jenna’s Daily save my brief?
The builder keeps your entries only in the current page. It does not upload or automatically save them. Download the JSON or print the brief before refreshing or leaving.
Can I use decimals for dimensions?
This tool uses whole pixels from 1 to 100,000 for each dimension. It simplifies the width-to-height ratio by dividing both dimensions by their greatest common divisor.
Does the tool validate platform specifications?
No. It calculates your inputs and checks that the basic brief fields are complete. Verify the destination’s current dimensions, file types, file size, duration, and safe areas yourself.
MAKE THE NEXT HANDOFF EASIER
Keep the details in focus.
Aspect ratios are shape. Dimensions are size.
A practical guide to specifying creative sizes without leaving the designer to guess.
PRACTICAL GUIDEA creative handoff someone can act on.
Use a clear message, explicit deliverables, and a short acceptance checklist to reduce avoidable revisions.
PRACTICAL GUIDEPNG or JPG? Choose an export you can actually use.
A practical export decision for photos, logos and campaign graphics, with a small acceptance test before you hand over the files.
A CLEARER STARTMake your next creative brief.
Turn the plan into a practical handoff, one detail at a time.